Largest Conference in Malta

Malta’s largest conference to date
Malta’s largest conference to date

Malta’s largest conference to date, was organised for a Swedish cosmetic company, welcoming delegates and their guests for 5 days. The convention centre structure was adapted to accommodate the highly-specific meeting requirements, executive excursions and activities were included as well as a welcome dinner, a party night and a gala dinner for 5,000 people.

The company markets and sells its products through direct selling and its sales in the CIS and Baltic countries comprise over 55% of the company’s total sales turnover.

A major motivational tool

The annual conference is a major motivation tool where sales efforts are rewarded to individuals in an extravagant manner encouraging others to reach higher. Different categories of hotel accommodation, menus and general services were allocated to the delegates according to their level of sales for the year.

Bigger and better

Year after year, as the company grows, the event aims to be bigger and better than the last. The Malta conference reached that target, surpassing the preceding destinations and creating an infectious stimulant amongst the participants present.

The DMC first put Malta forward for this massive conference 3 years prior and after several detailed presentations, site inspections and meetings, On Site Malta successfully won the bid.

The first event of its size

It was the first event of its size and magnitude to ever be organised in Malta. The full handling of the conference from hotel accommodation, to venue sourcing, catering, exclusive excursions and conference management, was handled by the DMC, which is specialised in large events. Arrivals from over 40 countries arrived on scheduled and chartered flights over 2 main days. 35,000 bed nights, were booked in 13 different hotels. Shuttle buses were organised to the convention centre at various times for the meetings.

State-of-the-art equipment

The meeting rooms were set up with state-of-the-art AV equipment and decorated to a very high standard as required by the brand. VIP speakers and performers were coordinated by the DMC and brought into the meeting rooms at the scheduled intervals. 15 consecutive events were catered for in 5 days by 500 food and beverage personnel including chefs, waiters, management and supervisory staff.

The welcome and gala dinners were held at the Floriana Granaries, which had been transformed into a spectacular outdoor restaurant for 5,000 people, and a mid-week party set up in a former quarry between two of the major hotels in St. Julian’s.

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Largest Conference in Malta

Industry: Cosmetics Origin: Asia, Africa, CIS & Baltics No of Pax: 5,000
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Meeting Overview

This is Malta’s largest conference to date, which was organised for a Swedish cosmetic company for delegates and their guests for the duration of 5 days.

The convention centre structure was adapted to accommodate the highly-specific meeting requirements. Executive excursions and activities were included with a welcome dinner, a party night and a gala dinner for 5,000 people. 

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