Isle of MTV – VIP Events

Sharing the limelight with big names in the music industry
Sharing the limelight with big names in the music industry

Europe’s largest free concert

Europe’s largest free concert attracting over 50,000 revelers takes place on a yearly basis, just outside Valletta’s main gate. As in previous years, On Site Malta handled some 300+ international VIPs who had an exclusive incentive programme around the event.

Effective branding

The objective was for management and employees as well as invited guests to have a great time for a few days around the Isle of MTV concert in Malta. Branding was the top priority and it was imperative for the groups to have a truly MTV experience which they did and shared with the world.

The programme

There were four main groups which were independently handled by the DMC. The programmes included airport transfers in luxury vehicles, a fun water day starting with a powerboat transfer, diving, jet skis, parasailing and of course sunbathing, leisurely cruising on a private catamaran with a DJ on board, elegant dinners with historic views and trendy evenings at some of the hottest beach clubs.

Branded setup

This included branded setup with red carpet, torch bearers, mermaids, top DJ, fire show on the beach and synchronised fireworks. VIP transfers to and from the actual concert and the VIP after party were also arranged by the DMC.

Description

Details

VIP events around the Isle Of MTV

Industry: Music Origin: International No of Pax: 300
Tasks

Overview

Europe’s largest free concert attracting over 50,000 revelers takes place on a yearly basis, just outside Valletta’s main gate. As in previous years, On Site Malta handled some 300+ international VIPs who had an exclusive incentive programme around the event.

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