Universal Air, a new player in the aviation industry, is set to embark on its inaugural flight on March 26 this year. The Malta-based firm’s CEO, Simon Cook, recently shared insights about the company’s strategic shift with James Cummings.
Previously operating as a charter airline, Universal Air offered cargo runs, expeditionary services, and chartered flights from Malta. Now, the company is eyeing the commercial passenger market, aiming to bring something fresh to the table.
Cook revealed that Universal Air plans to provide a “premium economy service at low-cost prices,” bridging the gap between budget airlines and pricier operators. The company aims to outdo low-cost carriers by offering superior service at competitive prices. One such initiative is the inclusion of a 15 kg checked baggage allowance as standard for all tickets.
Universal Air will soon operate up to three weekly flights to Athens, Corfu, Ibiza, Munich, Palermo, and Pécs (Hungary), with more destinations to be added later this year. The starting price for a one-way ticket to Ibiza will be around €80.
Despite acknowledging the stiff competition, particularly from Ryanair and its subsidiary, Malta Air, Cook is confident that Universal Air’s fleet of newly upgraded Dash 8-400 turboprop planes will provide a competitive edge. These unique, fuel-efficient aircraft, with a seating capacity of 78, allow Universal Air to service smaller, regional airports profitably.
When compared to jet-powered aircraft like Boeing’s 737, Universal Air’s turboprop planes offer comparable speed. They load faster, reach cruising altitude quicker, and cruise at around 320 knots (almost 600 km/h). Passengers are unlikely to notice a significant difference in flight times for routes around two hours.
